Title: 25 Years in Branding and Design: What’s Next for Our Industry
As a branding and visual identity professional with a 25-year track record—initially as an Art Director and now operating as an independent Brand Identity Designer—I’ve observed notable shifts over the past year. Inquiries have declined and project budgets have tended to contract, affecting engagements that previously commanded higher fees.
Artificial intelligence is clearly reshaping the landscape, prompting questions about the continuing value of experience, strategic thinking, and creative direction in client work. How sustainable is the emphasis on human-led brand-building as automation and AI tools become more prevalent?
I’m interested in hearing whether others are experiencing similar trends. How are you adapting your business model, services, and approach to senior-level client needs in response to these changes?
I’d particularly value insights from senior designers and Creative Directors with a decade or more of industry experience who have witnessed the profession’s evolution firsthand. I’m keen to hear candid perspectives on the direction of the field and practical strategies for navigating this transition.
